Strawberry Moxie

Description

Moxie Strawberry

Moxie is a modern, high-performance strawberry variety known for its exceptional flavour, strong plant vigour, and reliable yields. It produces large, highly attractive berries with a bright red finish and excellent consistency throughout the season, making it a standout option for both fresh market and commercial production.

This variety shows excellent adaptability across different growing systems, performing strongly in containers, tunnels, and open-field conditions. Moxie is especially valued for its balanced sweetness and acidity, delivering a rich, classic strawberry flavour that holds well after harvest.

With a robust plant structure and good tolerance to disease and adverse weather, Moxie offers growers confidence, efficiency, and high-quality fruit that consistently meets market expectations.

Key Characteristics

• Breeding origin: University of California

• Type: Day-neutral

• Plant size: Small to medium

• Productivity: Highly productive

• Fruit size: Very large

• Fruit colour: Medium red with excellent visual appeal

• Firmness: Good

• Weather tolerance: Good tolerance to rain and weather-related fruit damage

Strengths

• High yields with very large fruit size maintained over a long season

• Excellent flavour and eating quality

• Strong visual appeal suitable for premium markets

• Very large fruit size may offer specialist or niche sales opportunities

Limitations

• Poor runner production, which is advantageous for fruit growers but challenging for plant producers

• Runner production from tissue-culture mother plants is acceptable, allowing plug production

Yield Performance in New Zealand

• Auckland trials:
  Average annual production (to December) over the past three years of 450 g per plant, with an average berry size of 31 g per fruit (data applicable up until late December).

• Canterbury trials:
  Average production data indicates strong performance, with large fruit size maintained through the season.

Summary

Moxie is an excellent choice for growers seeking a reliable, great-tasting strawberry with strong visual appeal, consistent yields, and proven commercial performance across a range of production systems.